As building material marketers, it helps to step back every now and again and remind ourselves that we are not alone. There are many, many things which make the building material and building product sales and marketing game a unique animal, but in the end, we are still talking about human beings and how their brains operate. We live in a digital world. The playing field is mostly on the internet now, so we should have a good look at what the current research is on what works and what doesn’t work on the internet.
The 2015 State of Digital Marketing report says:
“The majority of brands are producing videos this year – not just because they are popular, but because they are highly effective.”
The effectiveness of video for sales and marketing is a result of well written, in-depth content on your website, as well as other social media sites. You must use these sites to promote your company’s resources with the use of visuals that not only catch the viewer’s attention but make them feel something and inspire them to want to explore your entire site.
You are in the minority if you do not create videos for your website because 74% of B2C and 76 % of B2B companies use videos for their target audiences (information from an article by Lauren Kaye.)
Jesse Mawhinney informs us, in a January 13, 2016 article by, for Hubspot Blogs, that:
- Colored visuals increase people’s willingness to read a piece of content by 80%. (Source)
- Just over half of marketers feel that video is important to their marketing and storytelling strategies. (Source)
- Content that has an image every 75-100 words gets double the number of social shares than articles with fewer images (Source)
- Just over half of the marketing professionals worldwide say video is the type of content with the best ROI. (Source)
- Having“video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. (Source)
- 71% of online marketers use visual assets in their social media marketing. (Source)
- Readers spend more time looking at the images than they do reading text on the page, when the images are relevant (Source)
- The average daily video views on Facebook doubled from 4 billion video views per day to 8 billion, between April 2015 and November 2015. (Source)
What these stats are telling us is the use of video, in online marketing, will continue to grow and be a key element in producing effective content for your online promotions. The increased use of videos also tells us that poor quality videos will quickly give way to scripted, professionally edited, and produced videos.
The use of companies, like Jason Yana Studios, who specialize in cutting-edge, 3d product visualization, photorealistic detailing and animation services can give you the edge your company needs to stand out from your competitors. To find out how the professionals at Jason Yana Studios can help your business grow, contact me today.
About the Author :
Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.
His award-winning body of work informs, inspires and educates building product customers.