A product designed to waterproof concrete surfaces, the illustrations aimed to be technical, yet beautiful to elevate the conversation.
A new insulated concrete masonry unit from OldCastle. Renderings are intended to demonstrate how the product goes together and what the products are. The complexity of the units made this project challenging and rewarding.
A high resolution 3d photorealistic detail showing the intersection of a roof and wall system. Emphasis was on maintaining the integrity of the moisture and vapor barriers. This is a difficult detailing situation, and by hashing it out for architects, Firestone is providing more than just products, they are providing a service and trying to take a little bit of that stress-level off of their customers.
This combination of rigid insulation and spray foam is being marketed as a system. The details allow this to happen in a beautiful and evocative manner.
PermaBase cement board may not be the most exciting product in the world, but when it is placed in the context of a kitchen we’d all like to cook in, or a bathroom we’d all like to have in our homes, the brand perception is increased. Having the foresight to give architects and contractors the details they need to do the job is just good business. They won’t buy your products if they don’t have confidence in your technical knowledge.