3 Easy Ways to Display Videos at Building Material Trade Shows

3 Easy Ways to Display Videos at Building Material Trade Shows

If you have come to this article, you’ve likely done a lot of hard work creating a video for your tradeshow booth.   You’re likely at the same point that many of my clients have arrived at :

“How do I put my video or videos on a loop and have them run at my booth without a thousand headaches and a ton of expense?”

Of course, there are many options here that are going to get this job done, but I would like to give you three good ones here with some steps to remove some of those headaches.

The three best options :

  1. Using nothing but a Smart LED TV from Best Buy
  2. Using your iPAD
  3. Using a tv, monitor or projector with your laptop

Part 1 – Using a Smart TV

I like this option the best because the screen is big and sharp and you only need one piece of equipment.   You will need to find a tv that has a usb input and can play videos this way.   You also want the tv to have a repeat option so it will just loop your video over and over all day long without you doing a thing.

Step 1 – Get a tv that can do this job for you, and test it before you go to the darn show.

Here is an example of a TV you could pick up at any best buy and it will do this job for you :

Click on the image and you can head right over and buy one

If you’re not getting this exact tv or you are using one you already have, get the manual or look up the manual online and check what types of video files the thing can play.

Step 2 – Find out what type of video file you need.

There are all kinds of video files,  you don’t need to know them all, just know that there will be a list in the manual telling you what types your tv can accept, but I guarantee if you have a mp4 file that plays on your macintosh, it will probably work on the tv.   But check the list or send the list to your video geek or the nearest millennial and they will handle it for you.

Here is what that list looks like for our Samsung tv we picked out if you’re interested, but really just tell your millennial you want a .mp4 file with h264 codec and you’ll be golden.

Also if you’re serious about how the video appears, make sure it is High Definition.   720p HD is ok, 1080p is what you really want.  It’s what Dancing With the Stars and Monday Night Football are broadcast in.

Step 3 – get your video file onto a USB stick.

Get a good USB thumbdrive, relax they are extremely affordable so get one that has plenty of space on it.  they look like this :

typical usb flash drive

Next, plug it into your computer and save your video file to it.

Simple eject it, and plug it into the back of the tv.

Step 4. Get the Video Playing on a Loop

Once you have the USB drive plugged in select source on your remote

Choose USB device from the menu

you will now see a My Content Menu which shows all the photos videos and music files on your USB drive

Choose the file you want to play and then click the repeat button to have it play over and over all day long.

One note, turn the tv off before yanking the drive out of the back so you don’t damage the files on the USB Drive.

 

 

 

Part 2 – Using your iPad

An iPad can be a good solution when space is at a premium or if you use them in conjunction with a cool kiosk stand like this one :

Here are the steps.

Generally, the hope here is that you are the kind of iPad user who actually syncs the ipad with your computer.  Many people don’t do this anymore at all, but it’s not that big of a deal and it basically plugs into your mac and throws things from your computer onto the ipad, like music, photos, movies, etc.

If you’re not one of these people, email me and I’ll explain a pretty decent way to get your video on there without all this.

  1. Import the video footage into iPhoto on your computer.
  2. Put the movie(s) in its own album in iPhoto and call the album with an appropriate name that will be visible in the sideshow when it starts playing at the conference.
  3. Plug your iPad into your computer and sync your photos to it. Make sure that the new album is selected and the “Include videos” box is checked.
  4. Launch the Photos app on your iPad.
  5. Tap into the new album you’d like to use as the slideshow
  6. Tap on the video you’d like to start the slideshow on to open it.
  7. Tap on the Share button in the bottom left hand corner (up arrow icon).
  8. Tap on Slideshow in the share menu.
  9. For iOS 9 and maybe iOS 8 tap the video and click Options. On iOS 7 it’s in the device Settings > Photos and Camera > Slideshow > Repeat.
  10. Turn Repeat to On
  11. Set Music to None
  12. Set Theme to Push
  13. Now when you play your album as a slideshow it will loop forever – remember to bring your power cord.

 

 

Part 3 – Using your Laptop

This is a bit “old school”  but it works.

If you are using a mac laptop

  • Plug it into the monitor, projector, or tv you plan to use via HDMI.
  • Get the display in mirror mode so the external display shows exactly what you see on your screen.
  • Open your video in Quicktime
  • Click View Menu > Loop
  • Click View Menu > fill screen
  • Make sure your laptop isn’t set to go to sleep when idle and you’re done

If you are using a windows laptop, install QuickTime and then do the same thing as above

 

 

About the Author :

Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.

His award-winning body of work informs, inspires and educates building product customers.

AIA Expo is Coming up this June, Are you Prepared?

AIA Expo is Coming up this June, Are you Prepared?

Preparing For The Show

As you plan your trade show strategy for the upcoming AIA Expo in Chicago on June 26, there is no better time to polish up the way you visually represent, demonstrate and explain your building products to architects.  Do this by making the few seconds you have count, by giving them stunning product images, by showing them beautiful details and dazzling them with video and animation. Make The Few Seconds You Have Count . . .

Product samples and photographs of finished projects are great, but what about the installation process?  What about the details?  How do you crystallize, capture and visually communicate all of the aspects of your building product when you only have a few seconds of waning attention in your booth?   After all, your booth at the AIA show is really only one out of the 800 exhibitors on the expo floor.   Here are some ideas . . .

1. Give Them Stunning Images Of Your Products

3d Rendering Of A Building Product

3d Rendering Of A Building Product

 

Use professional photography or high-end 3d renderings of your products everywhere they appear at your booth.   Have samples of your product available and remember your people won’t be able to explain them to everyone walking by, but your trade show graphics and videos will, if only for a moment.   See examples of building products visualized here.

2. Bring Your Products To Life With Animation & Video

Recent Examples Of Building Products Animated

Recent Examples Of Building Products Animated

 

If an image is worth a thousand words, a video is worth a million.   Putting a high quality video with 3d animation of your installation process can deliver a huge marketing advantage. Get a big screen at your trade show, set it and forget it.   Here are some examples of what can be done to demonstrate  what your product is, how it works and why someone should specify it here.

3. Demonstrate Your Process with Enhanced Visualizations

Building Systems Explained

Building Systems Explained

 

Using 3d renderings, we can cut walls away, highlight certain elements and place your products in the context they need to be in to crystallize, capture and demonstrate the core elements which make your product stand out in the market.  Here are examples of building systems explained.

4. Give Them Beautiful Details

Stone Panel System 3d Detail

Stone Panel System 3d Detail

In the end, it is about the details.   When you think about it, architects are detail people.  They are charged with the task of assembling all these building products into a building system, and they do it with details.   If you can help them, if only in a small way, to detail your products, you are marketing building products well. Making details beautiful is what we do, here are examples of building products made beautiful.

5. Have A Clear And Well Defined Strategy For The Show

Know going into the trade show what your strategy is for success, and goals to determine how you will know if you did well or missed the mark.   Speaking of the mark, check out this article on seethewhizard.com by Mark Mitchell about how to make trade shows payoff.

Trade Show Displays for Building Materials and Products

Trade Show Displays for Building Materials and Products

Start Here >What’s the goal of your trade show display?

This is an often skipped step.  It seems like many trade show exhibitors have a pre-set display that they have always used and have a set routine they go through.   The exhibits look the same, year after year, and I’m guessing the results are lackluster.   Step one is to define the desired outcome.   If you determine first whether your trade show efforts are going towards grabbing attention, strengthening your overall brand, launching a new product or gathering leads?   Here is a great article about setting your strategy and measuring the results  > How to Make Building Material Trade Shows Pay Off

Get great trade show display graphics to support your goal.

All Building materials need to be presented in the best way possible.   At a trade show display, this is the time to spare no expense, pull out all the stops and wow your audience.   You’ll only have a few seconds while passers-by decide whether to stop and check out your booth or not.   I guess you have to have some sort of free give-away or gimmick to grab attention, but your products have to sing loudly on their own.

3d Rendering of an "in-the-wall" product

3d Rendering of an “in-the-wall” product

Have Samples of your best products at your trade show display

Having samples of actual products is always a great thing, along with photographs of finished projects.   This is great for building materials and products that are going to be seen once a project is finished, but what if they aren’t?  What if they just aren’t that fun to look at?   Use a cue from Mcdonald’s in this case.   This post explains more  >   You so want one – Applying Lessons Learned from McDonald’s to Building Product Visual Marketing

Make a great first impression with your trade show graphics

Your trade show display and everything in it are going to make a first impression, it must be obvious at a glance that you know what your are doing, that you have quality products and that you take pride in them.   If you don’t take pride in them, nobody else will.    Here’s more on first impressions > One Tenth of One Second – All The Time your Product Has to Make a Great Visual Impression

People just love video at trade show displays

Technical and promotional videos and animations can demonstrate that you understand the real world issues and prime objectives of your potential customers.   Nobody is going to thumb through a technical brochure on your products at a tradeshow, but most of them will at least glance at a video if it is on a big enough screen.   You won’t be able to talk to everyone that passes by, a video or animation can tell your story to those whom you do not get to speak to. Check out this article about how to improve the customer experience using 3d animation and video.

 

Check out this iPad Stand for trade show booths

ipadstand

 

How cool would your product demonstration 3d animation and video look at your next trade show booth on one of these?    This is just one example, there are many more out there like it.

 

Regards and best of luck with your next trade show,

JY