Preparing For The Show
As you plan your trade show strategy for the upcoming AIA Expo in Chicago on June 26, there is no better time to polish up the way you visually represent, demonstrate and explain your building products to architects. Do this by making the few seconds you have count, by giving them stunning product images, by showing them beautiful details and dazzling them with video and animation. Make The Few Seconds You Have Count . . .
Product samples and photographs of finished projects are great, but what about the installation process? What about the details? How do you crystallize, capture and visually communicate all of the aspects of your building product when you only have a few seconds of waning attention in your booth? After all, your booth at the AIA show is really only one out of the 800 exhibitors on the expo floor. Here are some ideas . . .
1. Give Them Stunning Images Of Your Products
3d Rendering Of A Building Product
Use professional photography or high-end 3d renderings of your products everywhere they appear at your booth. Have samples of your product available and remember your people won’t be able to explain them to everyone walking by, but your trade show graphics and videos will, if only for a moment. See examples of building products visualized here.
2. Bring Your Products To Life With Animation & Video
Recent Examples Of Building Products Animated
If an image is worth a thousand words, a video is worth a million. Putting a high quality video with 3d animation of your installation process can deliver a huge marketing advantage. Get a big screen at your trade show, set it and forget it. Here are some examples of what can be done to demonstrate what your product is, how it works and why someone should specify it here.
3. Demonstrate Your Process with Enhanced Visualizations
Building Systems Explained
Using 3d renderings, we can cut walls away, highlight certain elements and place your products in the context they need to be in to crystallize, capture and demonstrate the core elements which make your product stand out in the market. Here are examples of building systems explained.
4. Give Them Beautiful Details
Stone Panel System 3d Detail
In the end, it is about the details. When you think about it, architects are detail people. They are charged with the task of assembling all these building products into a building system, and they do it with details. If you can help them, if only in a small way, to detail your products, you are marketing building products well. Making details beautiful is what we do, here are examples of building products made beautiful.
5. Have A Clear And Well Defined Strategy For The Show
Know going into the trade show what your strategy is for success, and goals to determine how you will know if you did well or missed the mark. Speaking of the mark, check out this article on seethewhizard.com by Mark Mitchell about how to make trade shows payoff.