When it comes to using video for the sales and marketing of building materials and building products, it’s not something you want to overlook. Not only do videos leave a lasting impact, but they can help you to reach your goals much more efficiently. Here are a few things that you should know about videos, and why they’re so effective in sales.
#1. Videos Are Easily Accessible
One benefit of building material marketing videos on the internet is how easily they are accessed. Once distributed, not only are they instantly viewable by anyone you share them with, but when added to social networks, they’re guaranteed to get even more attention. This is especially true if you already have a myriad of followers. For example, let’s say you had one thousand connections on Linkedin and decided to share an attention-grabbing marketing video. Not only would it catch people’s attention, but they might even tell others about it. After all, that’s one way a video on YouTube becomes viral. Many become informed through friends, colleagues, and social media outlets.
#2. Videos Create A Sense of Engagement
It’s one thing to spark someone’s interest, but it’s another thing to have them completely engaged. Animation and 3D graphics are some of the best tools to use in your marketing videos, and they create strong feelings within its audience. Not only are they a visually appealing way to keep the viewer’s attention, but it also encourages them to engage with what’s being advertised. They’re seeing the product, how it works, and any of the potential benefits it has to offer.
#3. Videos Create A Sense of Trust
Direct engagement is also effective for sales and marketing, especially if a real person (such as yourself) appears in your marketing video(s). It piques the viewer’s interest and gives them the assurance that you’re trustworthy. Salespeople have a reputation of being shady, and showing the face of the company breaks that barrier of suspicion one may have when only viewing images and text. It’s all about creating a better sense of engagement in the sales process.
Regards and I hope you find beauty today even when it isn’t pretty.
About the Author :
Jason Yana has 2 decades of experience in architectural technology, 3d graphics and construction marketing. This unique combination provides highly-effective visual representations of building products that fuel marketing and support efforts.
His award-winning body of work informs, inspires and educates building product customers.